In recent years, a growing number of consumers worldwide have been opting for greener products with lesser chemical substances and synthetic ingredients. They are willing to pay premium prices for these products they believed to be safer and friendlier. This upward trend has prompted many companies, locally and abroad, to make false claims or labeled their products as "Organic," or "Natural," for the benefit of higher profits.
In the United States, cosmetics are regulated by the Food and Drug Administration (FDA), but its legal authority over cosmetics is very different from other products they regulate because the ingredients in cosmetic products do not need pre-market testing or approval (with the exception of color additives). They can take enforcement action against individuals, companies or products that are not in compliance with the law, but this industry is pretty much self-regulated as the laws do not require specific tests to prove the safety of individual products or ingredients. The term "organic" is also not defined in rules and regulations that the FDA enforces. Check out the FDA's website for more information.
What is more disappointing is that in the U.S., only about 11 chemicals are banned or restricted from cosmetics by the FDA, wheres the "European Union law bans 1,328 chemicals from cosmetics that are known or suspected to cause cancer, genetic mutation, reproductive harm or birth defects." Besides, the EU "requires pre-market safety assessments of cosmetics, mandatory registration of cosmetic products, government authorization for the use of nanomaterials, and prohibits animal testing for cosmetic purposes" . Sad enough, even our neighbor, Canada, prohibits hundreds of chemicals to be used in cosmetics, but these are mostly allowed here in the United States.
For these reasons, health conscious consumers should choose products that are certified organic/natural, of which stricter and safer international guidelines have to be complied by the manufacturers.
 Campaign for Safe Cosmetics," International Laws," http://www.safecosmetics.org/get-the-facts/regulations/international-laws/, accessed Feb. 17, 2019